When he checks out, his feedback is equally specific and humorous. This encouraging statistic showed us how much he wanted us to hear him. From launch, we saw that men completed the Style Profile, comprised of over 80 questions, at nearly the same rate as women. Guys sharing their feedback has been one of our best surprises. Now, just two years later, Stitch Fix Men offers more than 130 brands-including 10 Stitch Fix exclusive brands-and 800 fit and size combinations.īeing such a data-driven company, are men very forthcoming with their feedback? Some of the first available brands ranged from Mavi, Penguin, Grayers, DL 1961 and Flag and Anthem, and our first two Stitch Fix exclusive brands for men, Hawker Rye and Fairlane. These brands were selected to develop a product assortment that allowed our stylists to best personalize fixes for each client.
We launched with more than 35 brands and 160 fit and size combinations across different styles and price points. Who were the initial brand partners, and why did you think they were the right starting players, so to speak? And by giving options that are supposedly premium, the company can better accommodate the demand. In regards to menswear, Stitch Fix’s general manager for the category, Chris Phillips, has seen an overwhelming response for better fits with the products offered. Thus, the shopping experience for customers is constantly being improved upon. It asks detailed questions on fit, size and design, accruing data that they then use to inform its stylists and brand partners. The company prides itself on the feedback it receives with each transaction. But were Stich Fix’s members really interested in such an assortment?Įvidently so. They also provide a much more diverse selection-with tapered silhouettes and interesting details-that may appeal to a client who is tired of ho-hum basics. And though these names aren’t too far off aesthetically from what Stitch Fix started with, which includes Penguin and Mavi, they do have more buzz around them. Think: eye-catching prints, better quality fabrics and slim-fit trousers and tops from brands like Todd Snyder, Theory and Faherty. This encompasses labels that offer suiting and styles that are bit more elevated (and pricier) than what was originally in stock.
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